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Health Action International (HAI)
With regional offices in Africa (Nairobi), Asia Pacific (Colombo), Europe (Amsterdam) and Latin America (Lima) and a Global coordinating office in Amsterdam, HAI is a non-profit, independent, worldwide network of over 200 members including consumer groups, public interest NGOs, health care providers, academics, media and individuals in more than 70 countries.
HAI works towards a world in which all people, especially the poor and marginalised, are able to exercise their human right to health. HAI’s contribution is through advocating for increased access to essential medicines and improved rational use of medicines (RUM). This is achieved through research excellence and the engagement of civil society in advocacy in the medicines policy debate.
Together with its partner organisations, HAI recognises that poverty and social injustice are the greatest barriers to health and sustainable development. Partners are working for just societies where people can participate equitably in all decision making that affects their health and well being, including the allocation of resources. Partners work together to respond rapidly to priority issues by sharing information and expertise. Collaboration creates a broad base of support and ensures that the concerns of diverse communities are communicated at local, regional and international levels.
Joint press release: Making the Right Choice in Health Information
16 June 2009- A large alliance of European health stakeholders welcome Health Ministers’ critical conclusions on the proposed Directive “Information to the general public on medicinal products subject to medical prescription”. Read more
Press release: Intellectual property enforcement initiatives threaten consumer rights and public health
12 June 2009 - The TransAtlantic Consumer Dialogue (TACD), Health Action International (HAI) and Knowledge Ecology International (KEI) hosted a public meeting on the issue of intellectual property rights enforcement in Brussels on Wednesday, June 10th.
Click here for joint press release
Controversial Discussions at 62nd WHA:
Finalising the Global Strategy and Plan of Action on Public Health, Innovation and Intellectual Property
Please read the statement delivered by HAI on the concerns regarding the resolution on the Global Strategy and Plan of Action, discussed at WHA on Thursday 21 May and the press release on the proposed Essential Health and Biomedical Research & Development Treaty.
BRIEFING
62nd World Health Assembly
From Education to Regulation:
Innovative Tools for the Rational Use of Medicines
WHO/HAI Pilot Manual aims to help Medical and Pharmacy students
understand and respond to Pharmaceutical Promotion
Medicines are a vital part of improving and maintaining health and healthcare professionals, such as doctors and pharmacists, play a key role in ensuring that medicines are prescribed and used rationally. However, numerous concerns have been raised about the relationship between healthcare professionals and the pharmaceutical industry - particularly the industry’s influence on prescribing and dispensing decisions. This influence can lead to less than optimal treatment choices and can even be detrimental to patient health.
Research shows that while in training, many healthcare professionals receive little or no instruction on how to assess pharmaceutical promotion and how to understand its often subtle influence on their behaviour. In response, WHO and HAI have developed a new publication: Understanding and Responding to Pharmaceutical Promotion – A Practical Guide. This draft manual can assist educators and healthcare professionals in teaching medical and pharmacy students about pharmaceutical promotion.
On Wednesday, 20 May, Health Action International (HAI) held a Technical Briefing at the 62nd World Health Assembly, From Education to Regulation: Innovative Tools for the Rational Use of Medicines to present new initiatives aimed at improving public health by addressing the consequences of unethical pharmaceutical promotion. The meeting attracted a range of country delegations, health professionals, civil society organisations, medical and pharmacy students, academics and representatives from the pharmaceutical industry.
To learn more about the manual and related work on pharmaceutical promotion, please review the event materials from the briefing session.
Download the invitation, programme, and the event memo. Download the presentations below:
Carlos Fidel Berríos Cruz, MD, MPH, Director of Projects, Farmacéuticos Mundi, Managua, Nicaragua and member, AIS-Nicaragua (HAI-Nicaragua)
Barbara Mintzes, PhD, (Manual editor), HAI Global, Amsterdam, The Netherlands and Assistant Professor, Department of Anesthesiology, Pharmacology & Therapeutics, Therapeutics Initiative, University of British Columbia, Vancouver, Canada
Dee Mangin, (Manual editor), MB, ChB, DPH, Associate Professor and Director, Primary Care Research Unit, Department of Public Health and General Practice, University of Otago, Christchurch, New Zealand
Carole Piriou, HAI-Africa, Nairobi, Kenya
Lilia Ziganshina, MD, PhD, Doctor of Sciences, Professor, Kazan State Medical Academy, Russia and HAI Global, Amsterdam, The Netherlands
Please click here to download Sample Chapter 3, Analysing pharmaceutical advertisements in medical journals, by Joel Lexchin
HAI Statement
Release of generic ARV medicines by Dutch Customs Authorities
20 March 2009- Health Action International (HAI) has learned that the UNITAID shipment of generic HIV/AIDS medicines, seized at Amsterdam Schiphol airport, has been released by the Dutch customs authorities. Whilst we are delighted that the authorities have taken this action and, in the end, shown the appropriate consideration for access to essential medicines in developing countries, a lesson must be learnt from this incident. The intervention in the legitimate trade of life-saving generic medicines should never have occurred and must not be allowed to happen again.
Intellectual property should not be allowed to distort or corrupt the free movement of legitimate medicines in transit. HAI will continue to work to ensure that access to medicine supplies is uninterrupted by customs officials and will vigilantly monitor this issue in both the Netherlands and at the European level. Also available in Dutch
Dr. Tim Reed, Director, HAI Global
HAI Statement
WTO response on seizures of generic medicines in transit
HAI Global and HAI Europe welcome the response from Pascal Lamy, Director-General of the World Trade Organization (WTO) to the joint letter from concerned NGOs regarding the application of IP protection to goods in transit through Europe.
Clearly, Pascal Lamy is taking seriously the threat to Access to Medicines of unmitigated and inappropriate use of IP rights to seize medicines in transit. He states that creating barriers to legitimate trade in generic medicines should be avoided. Indeed, Lamy directs readers to the 2001 Doha Declaration on Trade-Related Aspects of Intellectual Property Rights (TRIPS), which confirms the determination of members to promote access to medicines for all.
We are also encouraged by the WTO’s confirmation that they are willing to assist States in dispute, but we would also recommend that more direction is given to States and agencies caught in the middle of disputes regarding goods in transit. The HAI global network will continue to work with the Dutch authorities, and all interested parties, on the specifics of generic medicine seizures that hinder access to essential medicines in developing countries.
Dr Tim Reed, Director, HAI Global
Teresa Alves, Coordinator, HAI Europe
HAI Europe Response to European Medicines Agency consultation:
Eudra Vigilance Access
2 March 2009- Health Action International Europe (HAI Europe) welcomes the EMEA’s decision to hold a consultation on the draft Eudra Vigilance Access Policy for medicines for human use. Giving stakeholders access to Adverse Drug Reaction (ADR) data is an important step. However, ‘access’ is not the end of the story and it is vital that the process of retrieval and format of information is suitable for those who wish to use the data. As it stands, there is no evidence that the EMEA or any other part of the EU has asked stakeholders, in particular health professionals, patients and consumers how they wish to use this information. Read more
HAI Europe Response to European Medicines Agency consultation:
Draft EMEA Policy on the Practical Operation of Access to EMEA documents
27 February 2009- Health Action International Europe (HAI Europe) welcomes the EMEA’s decision to hold a consultation on the draft EMEA Policy on the Practical Operation of Access to EMEA documents. Public accountability of regulatory decisions is only possible if the public has access to the evidence on which those decisions are based, and is provided with the decision making rationale. Read more
Expert Meeting at the European Parliament
17 February 2009- In cooperation with the EU Coherence Programme (www.eucoherence.org), Health Action International, Europe hosted an expert meeting on Medicines, Access, Trade and Health, with a particular focus on the bilateral negotiations on trade agreements between the European Union and the Andean community (CAN) countries: Bolivia, Colombia, Ecuador, Peru. We are in the process of posting the meeting materials. We currently have the final programme, speaker presentation summaries , concept note and event memo available..
Joint HAI Europe/Oxfam Novib Open Letter to Dutch Ministries on generic medicines seizure
10 February 2009- Oxfam Novib and Health Action International call on the Dutch Government to launch an immediate inquiry on the interception of a shipment of generic medicines by the Dutch customs authorities. The seizure of this shipment, in transit from India to Brazil, undermines the free trade of goods and contradicts international public health policies, which have been strongly endorsed by the Dutch government. Read more. Also available in Dutch.
Open Letter to the European Commission from the EU-CAN Alliance
Intellectual Property Rights- Access to Medicines in jeopardy
9 February 2009- On behalf of a wide constituency of non-governmental organisations representing European and Latin American civil society organisations, we would like to express our grave concern with respect to agreements under negotiation between the EU and Andean Community countries (CAN), especially as these agreements will impact access to medicines in the Andean region through the inclusion of strict Intellectual Property Rights provisions. Read more.
Joint HAI Europe/Oxfam Novib Press release to Dutch Ministries on generic medicines seizure
6 February 2009- Health Action International and Oxfam Novib are calling on the Dutch government to launch an immediate inquiry into the seizure of a shipment of generic blood pressure medicine en route from India to Brazil. The seizure in Rotterdam represents the latest case of European enforcement of intellectual property (IP) rights trumping access to medicines. The worrying trend of intercepting legitimate trade between generics manufacturers and developing country consumers could severely impact the affordability and availability of medicines in developing countries. Read more. Also available in Dutch.
EC Pharma Package Article 100b: Opening the door to advertising
11 December 2008- As DG Enterprise’s pharmaceuticals package came up for discussion at the college of Commissioners, all eyes were on the contentious proposal on ‘information to patients’ that is undoubtedly a relaxation on regulations for direct-to-consumer advertising (DTCA) of prescription-only medicines in Europe.
Read more
Event Memo: DG Competition presented preliminary findings from their inquiry, launched in January 2008, into the pharmaceutical sector in Europe on 28 November.
The presentation of facts gathered from the ten month investigation confirmed the fears of many civil society organisations that more affordable generic medicines were being stopped from reaching patients and consumers in Europe. Commissioner Neelie Kroes opened the proceedings with a speech presenting some of the most shocking findings from the inquiry such as evidence that some members of the pharmaceutical industry in Europe “have designed and implemented strategies aimed at blocking or delaying generic entry”. The day continued with a presentation of the findings followed by questions from participants, inputs from several other DGs and substantial participation from industry representatives. However, the overall structure of the programme demonstrated a distinct asymmetry between the commercial and public health perspectives, with significantly less time accorded to discussing the public health consequences of the inquiry's findings.
Read more
Clinical Trials on Trial
Berlin, Friday 21 November 2008
We are in the process of posting the conference materials so please check the HAI Europe Latest News section regularly for new materials. The speakers' powerpoint presentations, participants list, and seminar pack, featuring the programme, speaker bios, abstracts, and other background materials are currently available.
HAI Briefing at World Health Assembly
HAI Global was pleased to host a seminar on the evening of 21st May at the WHA.
Co-chaired by Hans Hogerzeil (WHO) and Tim Reed (HAI Global) and effectively a seminar in two parts, the first session featured the launch of the 2nd edition of the pricing survey manual - Measuring medicine prices, availability, affordability and price components. This flagship collaboration with WHO is now in its ninth year and speakers outlined core components of the new manual, findings and in-country experience. Part two of the seminar featured speakers from all four HAI regional offices and WHO and addressed the immense depth and breadth of HAI’s thematic work.
Download the presentations here:
Chairs: Hans Hogerzeil (WHO) Tim Reed (HAI Global
IGWG IIbis at WHO in Geneva.
The IGWG IIbis took place from 25th of April to 2nd of May at the WHO headquarters in Geneva. During this extra round of the International Working Group on Public Health, Innovation and Intellectual Property country delegates were asked to try to find a consensus on the final document to be ratified at the WHA in the end of May. HAI was present with delegates from the different regions, spearheading a strong civil society voice.
To read the HAI statement presented by Dr Christian Wagner-Ahlfs, click here
For more information read the HAI-Europe
statement here
For the positions of the other regions see: http://haiweb.org/02_focus_b-2007_2.htm and of our partners see: http://haiweb.org/02_focus_b-2007_4.htm.
Court case on direct-to-consumer advertising (DTCA) in Canada
With the European Commission's consultation on 'patient information' – or advertising by any other name – nearing its conclusion, and the possibility of a legislative proposal to introduce DTCA looming, what is happening elsewhere?
In Canada, a major media company, CanWest MediaWorks is suing the federal government, claiming that the law prohibiting DTCA infringes on its freedom of expression. Read more about it here
EU Commission's proposal slated
Overwhelming response by interested groups and concerned citizens
In the consultation published on 5 February 2008 the Commission proposed legal changes that would allow pharmaceutical companies to communicate directly to the public about prescription medicines. Hence, the Commission (through DG Enterprise and Industry) seems keen to maintain its project to deregulate direct-to-consumer advertising by pharmaceutical companies.
However, the reactions from public health related groups, patients, consumers, healthcare professionals and interested experts to the most recent EU Commission proposal have been overwhelmingly critical.
Read the responses here
Should pharmaceutical companies enjoy greater legal freedoms to provide prescription drug information directly to the public in line with new EU proposals?
What is your opinion? We invite you to answer the BMJ poll online and to vote for NO at http://www.bmj.com/#poll
An article by Tessa Richards in the British Medical Journal calls upon readers to “grasp the opportunity to respond to a controversial EU proposal to allow drug companies to provide information on prescription only drugs directly to the public”.
Read all about it here
The winning 350-word essays
The winning 350-word essays in response to the 'call for abstracts' on Pharmageddon? "the prospect of a world in which medicines and medicine produce more ill-health than health, and when medical progress does more harm than good" have now been listed on the Social Audit website.
Please see: http://www.socialaudit.org.uk/6080326.htm
GlaxoSmithKline
knew its drug increased the likelihood of
suicide among teenagers, says UK government
The U.K. newspaper, The Guardian, reports on 6 March that new legislation will be introduced by the end of the year placing a greater obligation on companies to disclose results of trials.
Read
comment from Social Audit
Pharmacovigilance and patient safety: no to deregulation
The EU commission is working on a Directive concerning pharmacovigilance. Again, it seems as if the public health objective is not considered as the most important one by DG Enterprise.
HAI press release
HAI response to consultation
Dutch Health NGO granted Official Relations with World Health Organisation
... to read the full story click here
Nelie Kroes looks into competition in pharmaceutical sector
Amsterdam, January 18 - HAI Europe welcomes the investigation launched into the pharmaceuticals sector by the DG Competition of the European Commission. On the 16th of January antitrust regulators raided several of the largest pharmaceutical companies in Europe.
This investigation is a response of the Commission to indications that competition in the European pharmaceuticals market is not working well: lack of innovative medicines being brought into the market, and delays in the registration and commercialization of generics. The inquiry will investigate the factors contributing to the current situation.
The commission suspects that the companies in question, either by misusing patent rights or recurring to vexatious litigation and other means, have made it extremely difficult for other generic manufacturers to enter the European market.
HAI Europe welcomes the move taken by the Commission in defending consumer and patient rights and hopes that the results of the enquiry will lead towards ensuring equitable access to essential medicines within the European Region.
Children's medicines
HAI welcomes the overriding aim of the selection of essential medicines
for children as a contribution to the improvement of global public
health, specifically in children. However, the selection of essential
medicines for children outlined in the un-edited report of the first
meeting of the subcommittee of the Expert Committee on the Selection and
Use of Essential Medicines raises some concerns.
Click on here to read more
Governments drive R&D to meet real health needs – changes in sight?
Amsterdam 10 November 2007 – The World Health Organisation (WHO) Intergovernmental Working Group for Public Health, Innovation and International Property (IGWG) has met over the past week in Geneva. The group, convened to discuss improved medicines research and development for the world’s poor countries, agreed on basic principles for a Global Strategy and Action Plan.
For more information, please read the press release
Time to say "No thanks"?
Family physicians have the right and the obligation to receive their education and information in an environment free from the influence of marketing strategists. A recent article published in the Canadian Family Physician outlines the pitfalls involved in the medical world’s reliance on funding of continued medical education by the pharmaceutical industry.
Article: http://www.cfp.ca/cgi/content/full/53/10/1635
Bibliographie: http://www.cfp.ca/cgi/content/full/53/10/1635/DC1
Olle Hansson Award 2007
HAI Europe is delighted at the announcement that Dr Eva Ombaka has been presented
with the Olle Hansson Award for 2007. The award is given to an individual from
a developing country whose work best demonstrates the qualities of Olle Hansson
in promoting the rational use of medicines.
Originally from Tanzania, Dr Ombaka has become internationally renowned in her work for the Ecumenical Pharmaceutical Network (EPN) and the World Council of Churches (WCC) promoting the WHO goals of ‘Access to Essential Medicines’ and ‘Rational Use of Medicines’. Many HAI people working in Europe will know of Dr Ombaka’s tireless (and cheerful!) input at conferences and at World Health Assemblies.
For further information please read the HAI News article http://www.haiap.org/news&events.html
Rational Use of Medicines: back on track
On 18 May 2007, the 60th WHA approved the Resolution on Rational Use of Medicines. This resolution calls for an integrated health-systems approach to the rational use of medicines and urges Member States to set a national body aimed at monitoring and promoting the rational use of medicines.
In addition, it advocates for a multidisciplinary approach among interested parties, as well as the engagement of civil society. Most notably, it urges Member States to enact and enforce legislation to ban unethical drug promotion, as well as calling for governments to work on the provision of independent information.
HAI has been involved in the writing up of this resolution since its inception. We have also lobbied actively for its approval, as we recognize that there is a lot to be done in what concerns the rational use of medicines. The foundation has now been laid for future work in this field and we shall be looking forward to the rolling out and implementation of the resolution.
As a preparatory activity, HAI organized, jointly with WHO, EPN and ReAct a briefing on 15 May entitled Saving lives, Saving money, achieving the rational use of medicines. The event was well attended and highlighted the importance of the resolution being proposed and its potential impact on health outcomes.
The presentations from that briefing are now available here.
For the resolution, click here
For the report on the Progress in the rational use of medicines, click here
HAI at the 60th World Health Assembly
HAI is pleased to support the Rational Use of Medicines (RUM) Resolution at the forthcoming World Health Assembly in Geneva. In partnership with the WHO, the Ecumenical Pharmaceutical Network, and ReAct, HAI has produced a Briefing Paper for distribution at the WHA, and will be participants in the Briefing Session on Tuesday 15 May. The programme for this session is available here as well as the accompanying poster.
HAI Response to EU Consultation on Patient Health Information:
No role for industry in disease and comparative treatment information
The European Commission has just carried out a consultation on two reports produced by the Pharmaceutical Forum’s Working Group on Patient Information. These include model patient information on diabetes and a set of information quality criteria. The Pharmaceutical Forum is heavily dominated by the pharmaceutical industry, and a key aim of this initiative is to involve industry in providing disease and treatment ‘information’ to the public – paving the way for direct-to-consumer advertising.
HAI-Europe’s response stresses that the pharmaceutical industry has no role in providing the public with comparative treatment information, or information on disease epidemiology or prognosis because of inherent conflicts of interest. It also raises concerns about the legitimacy of this process. Read our full response here
HAI Europe Conference 2006
HAI Europe thanks all those who helped to celebrate its 25th Anniversary by attending the special jubilee conference ‘Pills, Politics and Practice’ in Amsterdam on 26-27th October 2006 (For programme click here).
The report on the conference proceedings can now be downloaded by clicking here.
These proceedings give further links to the speakers’ biographies. For an overview of those who registered participation at the conference please click here.
If you would like to obtain a copy of the special conference publication ‘Pills, Politics and Practice’ which was distributed to all participants during the conference and which featured some of the people who have made HAI a leading NGO worldwide on pharmaceutical policy issues, then please contact the HAI Europe secretary, Rose de Groot, on rose@haiweb.org.
Educating medical and pharmacy students about drug promotion
An editorial in the November 2006 issue of the open-access journal PloS Medicine highlights the need to educate health professionals about drug and device medicine and provides key recommendations for how this education should be carried out. Four groups are involved in this call to action: the American Medical Students’ Association, Healthy Skepticism, No Free Lunch and PharmAware. See full article
HAI-Europe and WHO are jointly collaborating on a project, together with an international team of educators, to develop and field test an educational manual for medical and pharmacy students on drug promotion. A global survey of educational initiatives carried out as part of this project describes the work of 228 educators from 64 countries. There are many individual initiatives to educate students about the influence of drug promotion on professional practice, but they remain marginal in most cases to core curricula, with students in most cases devoting one half day or less to this topic during their professional training. See full survey report
EMEA implementation of transparency regulations called into question
11th October 2006 – A broad definition of commercial confidentiality is the key barrier to public access to information on the safety and effectiveness of medicines, leaving European citizens at greater risk for otherwise preventable harm.
For more information, please read the press release
HAI Europe responds to EU Pharmaceutical Forum initiative: is this advertising disguised as health information?
Health Action International Europe (HAI-E), the International Society of Drug Bulletins (ISDB), the Association Internationale de la Mutualité (AIM), the Bureau Européen des Unions de Consommateurs (BEUC), and the Medicines in Europe Forum (MiEF) have endorsed a joint declaration on the provision of relevant health information to citizens, to be presented on the occasion of the meeting of the European’s Commission Pharmaceutical Forum.
Considering that health information is a fundamental and necessary part of healthcare, the organisations call for a clear distinction between information and advertising disguised as “information”. They warn of the inherent conflicts of interest of pharmaceutical companies which are unable to provide unbiased comparative information on available drug and non-drug treatment alternatives.
For more information, please read the press release or download the declaration.
HIV/AIDS Universal Access by 2010 ten
challenges on the way
If universal access to antiretroviral therapy (ART) by 2010 is to be achieved, all those engaged in implementation - at every level - must address challenges. HAI has developed a policy brief which highlights 10 challenges on the way to achieving universal access to ART by 2010. Healthworkers, policy makers and ART users from 14 countries identified these challenges during rapid appraisal assessments conducted by HAI, the International Treatment Preparedness Coalition (ITPC) and the University of Amsterdam.
Read the brief.
Now in Spanish: Acceso Universal para el 2010 10 retos en el camino
Report from the HAI Seminar on Risk communication with patients
This seminar was a by-product of HAI Europe’s participation in the Working Group with Patients’ and Consumers’ Groups in the European Medicines Agency (EMEA).One area of work of this Working Group is Pharmacovigilance, information and communication about safety issues, Adverse Drug Reactions (ADR) of medicines and reporting systems for ADR.
The issue of communication with the public and patients about the positive and negative effects of medicines involves both patients’ and consumers’ groups and so HAI Europe arranged an additional seminar in London for the members of this Working Group who came together for the EMEA meeting.
Read more ....
HAI supports the Rational Use of Medicine at the WHA Executive Board.
A small HAI team stayed on after the WHA to lobby members of the Executive Board in support of the WHO secretariat's proposed resolution on the Rational Use of Medicines (RUM) last week. HAI welcomes the decision of the EB to revisit the resolution next year before it goes forward to the World Health Assembly. However, whilst the resolution passed by the EB re-establishes the Rational Use of Medicines as a core agenda item, the resolution could go much further.
Read the press release and HAI's intervention to the Executive
Board here
Press Release re R&D Resolution at 59th WHA
Health Action International (HAI) applauds the decision of the World
Health Assembly (WHA) to pass a resolution which calls on governments to act to boost innovative research and development (R&D) of medicines. The passing of this resolution indicates that governments recognize the crisis in R&D and the failure of current systems to effectively address health needs in developing countries. The resolution builds on the findings of the Commission on Intellectual Property Rights, Innovation and Public Health (CIPIH)) report and acknowledges the need for immediate action.
For full text of Press Release
Pharmacovigilance in the EU
Recent high-profile drug withdrawals, such as Vioxx and Lipobay, have rightly proved to sharpened public interest in the European system of pharmacovigilance. Moreover, the tendency towards the direct promotion of medicines to consumers (especially via the internet), the limited amount of clinical trial data available to the general public, shorter approval times and the switching of prescription only medicines to over-the-counter, all add up to the need for robust post-marketing surveillance. It is therefore timely and appropriate that HAI is pleased to engage with the European Commission’s (DG Enterprise) consultation on pharmacovigilance in the EU, which we argue is flawed, and certainly cannot offer the robust and responsive system that European citizens might expect, need and vote for. Read our full response here
CIPIH Report could change the lives of neglected patients
HAI is encouraged by the clear assertion in the report of the need for people oriented approaches to health policy, and that application of intellectual property rules should take account of the circumstances in which they were being used. 'Real people and not realpolitik should be the central emphasis' stated Dr. Kumuriah Balasubramaniam, Regional Coordinator of the Asia-Pacific Office. Read more
Global AIDS
Alliance Responds to WHO Report on Treatment
Access >> read more
Survey shows some students only get 1-2 hours education about drug promotion during professional training
Education of medical and pharmacy students plays a crucial role in preparing future practitioners to respond appropriately to drug promotion. But a survey of medical and pharmacy schools, conducted by HAI and WHO in 2005, found that while most respondents included education on promotion in the required curriculum, a half a day or less was devoted to this important issue during the students’ professional training. In nearly one-third of cases, medical schools devoted only 1-2 hours often within a broader course on pharmacology, clinical pharmacology or therapeutics. Few students are taught how to respond to patient requests for advertised drugs despite direct-to-consumer advertising of prescription drugs and other promotional techniques targeting the public becoming more prevalent. These are some of the key findings in the survey report Educational initiatives for medical and pharmacy students about drug promotion: an international cross-sectional survey by Barbara Mintzes. |