Healthcare professionals and medical students are often the target of the pharmaceutical industry’s marketing activities. But how does pharmaceutical marketing affect prescribing and dispensing decisions? Through a series of webinars, we help educate and empower healthcare professionals, and pharmacy and medical students to critically appraise pharmaceutical marketing, helping them make optimal treatment decisions for patients, both now and in their future careers. The webinars are also useful for civil society representatives who advocate for better medicines policy and policy-makers, themselves, who develop and implement pharmaceutical marketing policies.

Recent webinars

Big Pharma: The New Digital Influencers?

In November 2019, Tim Reed and Dimity Kirkwood from HAI hosted a Zoom webinar on pharmaceutical promotion online and the ways in which pharmaceutical companies are increasingly utilising digital platforms to reach healthcare professionals and consumers alike.

View the full webinar:

A Catalyst for Change: How Medical Students Are Pushing for Industry Regulation on Campus

In March 2019, Peter Grabitz (Member, Universities Allied for Essential Medicines) joined us for a Facebook Live session on how action by medical students is changing the way medical schools approach pharmaceutical marketing on campus.

View the webinar (slides available here):

Unbiased Information on Medicines: Why is it Needed?

In October 2018, we were joined by expert and HAI member, Dr Barbara Mintzes, for a webinar aimed at medical and pharmacy students, titled ‘Unbiased information on medicines: Why is it needed?’

View the full webinar: