Big Pharma: The new digital influencers?
Date(s) - 19/11/2019
13:00 CET - 13:45 CET
Pharmaceutical companies are increasingly using digital communications channels to reach consumers. This Zoom webinar will provide an overview of pharmaceutical marketing online, with a focus on regulation, ‘Dr. Google’, and how organisations are advertising direct to consumers on social media platforms.
Join Executive Director Dr. Tim Reed and Digital Communications Advisor Dimity Kirkwood from Health Action International as they’ll discuss how pharmaceuticals are utilising digital platforms as marketing tools.
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