Communications Guide | 24 January 2019 | Download PDF
At Health Action International, we’re on a mission to advance policies that enable access to medicines and rational medicine use for people around the world. We use research and advocacy to get the job done. But the power of communications is essential for us to realise our mission. Over the years, we’ve amassed an immense amount of communications expertise— breaking down the complexities often involved in communicating our work to educate, raise awareness and expand our thought leadership to shift attitudes and political action. We want to share this expertise with other civil society organisations, particularly those that are also working on medicines policy issues, so they, too, can build greater awareness of their work and make the world a better place.
This guide offers you the tools, checklists and introductions to key concepts to provide you with the information and resources you need to take a planned approach to effective advocacy communications. Taking a planned approach means being able to define your advocacy goals, know the concepts that will help you reach these goals, prioritise them, and then use this knowledge to systematically transform the world. Since learning effective advocacy communications is a hands-on job, this toolkit is highly interactive in nature, providing you with many checklists and worksheets. The completion of these interactive pieces helps form the core elements of your communications plan, advocacy messaging and dissemination strategies. We hope you’ll find it useful.